The ISPS Handa Senior Open

As a sponsor for the ISPS Handa Senior Open, Mercedes-Benz once again trusted iMedia to coordinate the activation of its rights at the event. Overseeing ticketing and hospitality in the fan village as well as on the course, we ensured guests were treated to excellent service while watching the masters of the game from right beside the greens. With this year’s event set at the beautiful Sunningdale Golf Club, our guests were witness to excellent golf as Padraig Harrington secured the win in some excellent scenery.

iMedia looked after Mercedes-Benz’s fleet of vehicles used to transport athletes to and from the golf course. With an all-electric group of cars, this year’s fleet provided an ideal opportunity to showcase the versatility of Mercedes-Benz vehicles. Alongside on course branding, we helped to ensure Mercedes-Brand implementation was successful across the event.

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