History

For over 20 years we have created 100’s of Partnerships engaging 1000’s of people in over 20 countries. Some for the world’s great organisations, and some of our own. Here is a little snapshot of our history.

iMedia was launched in 2001 as an independent, privately owned sports marketing consultancy. From the beginning we were focused on creating an expert streamlined company. A focused expert team dedicated to working in close partnership with our clients to deliver results and impact through standout Partnership activations.

For 20 years we have advised and partnered with a broad portfolio of national and international brands, agencies and rights owners who aim to create the highest quality branded partnerships.

We live and breath what we advise our clients, with an active programme of iMedia events and experiences that we produce each year for our team and Stakeholder Group – from our supply chain partners and our clients. Our focus on whole-person whole-mind wellness at work and in our wider lives is one of the reasons for our long-term staff loyalty and the consistency that this gives our clients.

We work with world class brands including: Mercedes-Benz, NTT DATA and since 2001 with leading brands including Dentsu, Toyota, Lexus, Coca-Cola, Hitachi and Red Bull. We are proud to say that our client relationships are long-term, with repeat business being central to our success.

We have won and been shortlisted for a number of awards including most effective use of strategic sponsorship, and work presented to the European Commission as Industry ‘Best Practice’.

 

Line 2

 

1994

dentsu
Julian Hay launched career as a Planner at Dentsu’s European Head office.

 

Line 2

 

1994

Toyota WMP

Toyota World Match Play Championship.

 

Line 2

 

1995

Hitachi-logo

Hitachi Event Production – exhibitions at CeBIT, IFA Germany.

 

Line 2

 

1996

golden sq

Set up Dentsu Europe’s first sponsorship/event marketing Division.

 

Line 2

 

1998

newcastle falcons

Worked with English Club Rugby to set up first Commercial plan.

 

Line 2

 

2001

iMediasport

iMedia launched with Lexus as anchor client. We designed an integrated a pan-European sponsorship and event programme.

 

Line 2

 

2001

Nov-10-Laura-Dentsu-office-Dentsu-700x420

Dentsu consulting relationship started working on organisations clients included Toshiba, Toyota, LG, Panasonic, NEC, Canon, NTT.

 

Line 2

 

2002

ESA logo-colour-b

Won the ESA* International Sponsorship Award and presented to the European Commission Commercial Communications Expert Group as an example of industry Best Practice for Lexus Pan-European golf strategy
*ESA; European Sponsorship Association.

 

Line 2

 

2002

Coca-cola

Delivered Coca Cola GBs FIFA World Cup hospitality programme, Japan.

 

Line 2

 

2004

allyson_felix

Multiple Athlete endorsement agreements and creative for Toyota’s sponsorship of IAAF athletic.

 

Line 2

 

2005

Open Lexus

Awarded Lexus global sponsorship programme for The Open Championship – lasted 6 years. Work included Strategy, Activation, Events, Hospitality, PR & Measurement.

 

Line 2

 

2006

Banner - 18th fairway i

Lexus sponsors’ The Women’s British Open for 2 years at Royal Lytham and the first Women’s British Open to take place on the Old Course, St Andrews.

 

Line 2

 

2007

FINA

Relationship grows with Dentsu working on FIFA World Cup ticket sales, IAAF sponsorship, FINA World Swimming Championships.

 

Line 2

 

2008

080908_golfinthecity_11

Launched Golf in the City at Canary Wharf.

 

Line 2

 

2009

RedBullAirRace

Worked with Dentsu to create a new commercial structure for RedBull Air Race – including host cities & sponsorship.

 

Line 2

 

2010

SONY (2)

Worked with Dentsu on Sony PR launch FIFA World Cup 2010.

 

Line 2

 

2010

Toshiba flood

Sponsorship and creative execution for Toshiba Sponsorship activation for Rugby World Cup 2011.

 

Line 2

 

2011

Mercedes-Benz (2)

Won global Tender for Mercedes-Benz sponsorship of The Open Championship – including sponsorship activation, live events, national and international hospitality programmes and bespoke golf events.

 

Line 2

 

2011

poker

Worked with Dentsu to produce a series of high profile poker events to promote the newly established International Federation of Poker. Created a ‘world-first’ by staging a poker tournament in the iconic London Eye.

 

Line 2

 

2012

FUSSBALL: EURO 2012, Qualifikation, Finnland - Ungarn 1:2, Helsinki, 12.10.2010

Worked with Dentsu on Sharp’s pan-european sponsorship planning for European Football Championships 2012.

 

Line 2

 

2013

NTT_Data_Wall_Royal_Troon low res

Awarded NTT DATA’s sponsorship of The Open Championship including Sponsorship Strategy, Activation and Brand Events and Hospitality programme.

 

Line 2

 

2015

WL website

Launched The Wondr Project, its R&D programme. This has included digital content, talks, workshops, webinars, events and training.

 

Line 2

 

2016

DttM

Won tender for Mercedes-Benz sponsorship activation, brand events, international hospitality programme for The Open, as well as UKs National golf programme.

 

Line 2

 

2016

SBA2020_finalist_fan-engagement

The 1st time since 2002 imedia entered work for an award and the digital work for NTT DATA has subsequently been shortlisted for 8 awards 4years in a row.

 

Line 2

 

2018

MB Hosp

Won tender for Mercedes-Benz internal hospitality fit out at The Open.

 

Line 2

 

2019

Reboot low res

Launched Reboot2019, with talks from some of our country’s leading academics on the 4 pillars of Physical Health – Exercise, Sleep, Sunlight, Nutrition. Followed by a yearlong plan of events, activities, talks and articles.

 

Line 2

 

2020

Winner logo

Won the ‘Experiential Marketing Award’ at the UK’s most prestigious sports awards – the 2020 Sport Industry Awards – for our work for NTT DATA at The Open Championship.

 

If you would like to talk to us click here