Sport is the mechanism, the metaphor, we use to access this audience, and create deep emotional connections.
Our Planning is based on understanding and segmenting key Stakeholder Groups, designing Partnerships between Brand and Sports Rights Owner (ie team, individual, event, broadcast), in a meaningful way, and delivering a high quality product on time and within budget.
Post Covid the ability to interact with people has become extremely challenging. The importance of finding ways to interact purposefully has never been so important.
The last 10years we have been learning and developing ways to make meaningful Relationships through our research programme ‘The Wondr Project’. Our aim was always to challenge the traditional sponsorship model which we believe can waste time and money not targeting audiences. we feel the time is right to lead with this science based people first approach – which we call the Peak Partnership Model. This brings together our learnings over the last 20 years.
Modelling: create the idea from an initial market audit to identify opportunity, to developing the concept, the strategy, investment structure, legal/contracts, sales & marketing plans
Activation: deliver the Partnership Model through a full service implementation
Analysis: evaluate the qualitative learning’s and quantitative impact through extensive post campaign research and an analysis process
Understanding audiences, audience segmentation and audience psychology is a central part of this process. Whether a Partnership with a Team, Personality, Event, Organisation, Venue or Broadcast – over the last 20 years we have the experience to guide brands through every stage of this process;