Peak Partnership Model

iMedia plans, designs and oversees the construction and delivery of sports marketing programmes to connect a business with its key audience in a meaningful way.

Sport is the mechanism, the metaphor, we use to access this audience, and create deep emotional connections.

Our Planning  is based on understanding and segmenting key Stakeholder Groups, designing Partnerships between Brand and Sports Rights Owner (ie team, individual, event, broadcast), in a meaningful way, and delivering a high quality product on time and within budget.

Post Covid the ability to interact with people has become extremely challenging. The importance of finding ways to interact purposefully has never been so important.

The last 10years we have been learning and developing ways to make meaningful Relationships through our research programme ‘The Wondr Project’. Our aim was always to challenge the traditional sponsorship model which we believe can waste time and money not targeting audiences. we feel the time is right to lead with this science based people first approach – which we call the Peak Partnership Model. This brings together our learnings over the last 20 years.

Modelling: create the idea from an initial market audit to identify opportunity, to developing the concept, the strategy, investment structure, legal/contracts, sales & marketing plans

Activation: deliver the Partnership Model through a full service implementation

Analysis: evaluate the qualitative learning’s and quantitative impact through extensive post campaign research and an analysis process


Partnership Modelling

We help to create new Strategies, recommend improvements to existing Partnerships, validate an existing approach, or provide a new strategic direction.

Understanding audiences, audience segmentation and audience psychology is a central part of this process. Whether a Partnership with a Team, Personality, Event, Organisation, Venue or Broadcast – over the last 20 years we have the experience to guide brands through every stage of this process;

  • Audits
  • Audience Segmentation
  • Marketplace analysis
  • Property search and selection
  • Strategy Development
  • Rights modelling
  • Contracts and negotiation
  • Partnership blueprint development
  • Activation planning
  • Evaluation

Open Lexus


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Partnership Activation

Over the last 20 years we have developed a robust Operational Process to deliver complex, national and international cross border programmes to our blue-chip customers – on time and on budget. We act as the central point – the ‘Producer’ -  to oversee 360degrees coordination and delivery of key Stakeholder Groups This work includes;

  • Partnership Activation Planning
  • Core Creative Concept (CCC)
  • Design ID & Creative Development
  • Partnership Rights Activation
  • Athlete Endorsements
  • Licensing & Merchandising
  • Tickets & Hospitality Programmes
  • Event Creation, Production & Delivery
  • Evaluation


Toshiba flood


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Partnership Analysis

We recognise clients’ core objective is to create shareholder value. So we set out to understand your key objectives, requirements, and issues and design a programme accordingly. We can track and measure through evaluating the qualitative learning’s and the quantative impact through;

  • ROI modelling
  • Customer feedback
  • Media evaluations
  • Brand exposure



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If you would like to discuss our Services in more detail

please contact us here