Some of our favourite moments from 2022

2022 was a busy year, as the events world shifted back to normality from the previous COVID restrictions. Here are some of our favourites from 2022:

RHS Chelsea Flower Show – We thoroughly enjoyed working with Mercedes-Benz as we hosted over 80 VIP guests at the exclusive Jardin Blanc hospitality pavilion hosted by Raymond Blanc himself.

Force For Nature – We have been working with Force for Nature to help structure their commercial model to enable them to build their 3 core business pillars of – growing the Ranger Community, Training Rangers, Communicating the Benefits of Rangers to a wider community.

The 150^th Open – It was special to be up at St Andrews for the historic 150^th anniversary year, overseeing end-to-end sponsorship delivery Mercedes-Benz and NTT DATA. Alongside managing, designing, and delivering an international hospitality experience for both sponsorships VIP guests, NTT DATA introduced their ground-breaking ‘Digital Twin’ product, elevating the fan experience and engagement with The Open. Likewise, Mercedes-Benz built their EQ House Exhibition, showcasing their commitment to sustainability and goal of CO2 neutrality.

The Laver Cup – One of the years main highlights was overseeing the Mercedes-Benz sponsorship of the Laver Cup at the O2 arena in London. Guests were able to enjoy exclusive access to the VIP hospitality ‘Rocket Club’ and of course, see Roger Federer take to the court, one last time. We also implemented all logistical operations from a fleet of 60 courtesy cars to several vehicle exhibitions.

The AIG Women’s Open – We were delighted to deliver new sponsorships of The AIG Women’s Open in Muirfield for both Mercedes-Benz and NTT DATA. We co-ordinated all the on-course and digital branding and implemented the courtesy car service made up of 42 Mercedes-Benz vehicles for the players and VIP transport needs.

It’s been a busy and enjoyable year for us at iMedia, and we’d like to wish everyone a healthy, happy and prosperous 2023.

If you would like to discuss your sponsorship strategy, sponsorship activation, sponsorship events or sponsorship hospitality programmes please contact us here