24 May2021
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Expert in creating high-performance B2B and B2C brand and marketing solutions transforming cultures, growth and commercial performance…
Expertise:
• Building high-value go-to-market strategies (B2B and B2C)
• Designing and delivering high-value brand, product propositions and pricing strategies
• Clarifying complex brand product and service hierarchies, making them market-ready
• Creating high value CRM solutions
• Market analysis and segmentation
• Marketing and commercial solutions for membership organisations
• Building advanced international marketing capabilities: teams, agencies, processes and platforms
Experience:
• Client-side: marketing leadership, CRM and brand management in global entertainment, management consultancy and business leadership organisations
• Agency-side: strategic brand and marketing solutions for global finance, AML, retail, leisure, technology and commercial real estate
• Experienced in the for-profit, partnership and not-for-profit sectors; astute at navigating complex governance
• 11 years’ experience at Disney, leading EMEA CRM and holding senior marketing roles, including Chief Marketing Officer, UK
• Strategic brand consultancy, at WPP agency Enterprise IG, advising Standard Chartered, Ford Motor Company, and 3M
Recognition:
• IoD Certificate of Company Direction: Distinction, 2016
Career to date:
• Millermore Limited (strategic brand advisor and interim marketing director)
• Kearney (Head of Marketing, EMEA)
• Institute of Directors (Marketing Director and Managing Director, Membership)
• The Walt Disney Company (Vice President, CRM, EMEA and CMO, UK)
• Designhouse (Strategy Director)
• Enterprise IG – now Super Union (Client Director and Consultant)
Live, post and commercial TV Production…
Expertise:
• Race productions
• Format creation
• Creative direction
• Commercial execution
Experience:
• ABB FIA
• Formula E
• Extreme E
• World Athletics
• Mountain Bike World Cup
• Commonwealth Games
• Formula 1
• Summer Olympics
• Winter Olympics
• P1 Power Boats
• World Rally Championship
• Goodwood
• GT
Recognition:
• Emmy
• BT Sports Award
• Digital Awards
• Golden Rings Olympics
Graeme is a highly experienced & commercially focused sports marketing and digital media specialist, with expertise in digital marketing, online audience development, content creation, social media, sponsorship, broadcast (OTT) and live events. Expertise in directing global sports events, teams and organisations (including remotely)…
Expertise:
• Commercial mindset across broadcasters, teams, rights holders, media & talent.
• Leadership / High performance culture
• Building multinational teams
• Remote event delivery through online platforms
• Content marketing activation
• Planning, activation and digital media production across live sports
• Strategic and creative digital marketing & communications management
• Digital sponsorship
Experience:
• Experience working at and across multiple major global sports & properties (SailGP, America’s Cup, ORACLE team USA, Olympics, English Premier League, UEFA European Championships, FIFA World Cup, NFL, British Basketball, Rugby, Boxing, Tennis, Cycling).
• Previous leadership roles involve creating visions and strategies to develop key commercial and brand objectives.Asia-Pacific.
• Live event experience in major markets, including North America, EMEA & Asia-Pacific.
• Understanding sports fans & audiences and subsequently building and activating content marketing programmes that effectively reach, engage and drive action.
• Inspiring, developing and providing guidance internally to build high performance team culture.
• Development of robust digital sponsorship frameworks and creation of new online partnership assets to deliver ROI.
• Delivering value from sports partnerships, including education & integration into wider business and external stakeholders.
Recognition:
• Sport Industry Awards
• Mobile Marketing Magazine Awards
• International Broadcast Convention Awards
• European Sponsorship Excellence Awards
Career to date:
• SailGP
• The America’s Cup
• ORACLE Team USA / ORACLE Racing
• CSM
• Fast Track and various London based Digital and Advertising Agencies / Networks
• Current Non-Exec Board Director at Get Berkshire Active
Chris is trusted and connected across all forms of media and able to join-up activity within complex organisations to enhance reputation, drive effectiveness, manage high-profile and time-sensitive issues and deliver campaigns with purpose. He enjoys working with executives to develop, implement and measure business strategy, supporting C-Suite, Chief Executive and Board on breadth of communications whilst leading, developing and mentoring empowered teams and collaborative, cross-functional activity. He is highly experienced in sport with athletes, high performance teams, owners, broadcasters, content creators, partners…
Expertise:
• PR & Corporate Communications
Experience:
• Director of Communications for England & Wales Cricket Board. Reporting to incoming Chief Executive, joined executive leadership team of major national governing body to support and deliver a period of change and new strategic approach under new CEO & Chairman.
• Director of External Affairs at Sky Sports. Promoting Sky’s positive effect on UK sport, externally and internally, as member of Sky Sports Executive, a senior Corporate Affairs leader and part of Sky Leadership 150.
• Director of Communications at Team Sky. Having advised the Board from team’s inception in 2010, took on a dual role advising the successful and highly scrutinised team, reporting to Chairman and Team Principal setting strategic and reactive communications.
• Director of PR for Sports, News, Cycling. Developed plans, empowered teams and coordinated activity across PR teams for Sky News, Sky Sports and Sky’s elite to grass-roots cycling interests.
• Director of PR at Sky Sports. Created a communications team, reporting to the Managing Director for Sport, and join the Executive team as Sky Sports grew and the brand developed.
• Head of Press & Publicity at Sky Television. Encompassing corporate, consumer, entertainment and sport – reporting to Director of Publicity & Promotions as PPV services started and Sky digital was launched.
• Senior Sports Publicist at Sky Television. Led sports communications in a period of rapid growth and increased scrutiny for the business, with the launch of multi-channel TV, the flotation on London Stock Exchange and a Listed Events debate.
• Sports Publicist at Sky Television. Joined three weeks before merger with rival broadcaster BSB and was sole member of corporate press office on site on night of the biggest UK media merger then in PR team for launch of new multi-channel TV offering.
• PR Executive at Scott & Jones Communications. Trade and consumer agency with sports clients including Women’s Football Association, Vauxhall Conference, Football Foundation, Vauxhall FA National School.
Recognition:
• Brand of the Year, Sports Industry Awards for Sky Sports
• Promax Awards for promotion of live sport on Sky
• PR Week Power 100 – 2016, 2017, 2018, 2019
• Additional study includes: Mini MBA in Brand Management [2020], Mini MBA in Marketing – Marketing Week [2019], MBA Essentials – LSE [2019], PowerMBA [2021]
Career to date:
• Scott & Jones Communications
• Sky Television
• Sky Sports
• Team Sky
• England & Wales Cricket Board
• Current – consultant, study, career break
-Tom Harrison, Chief Executive, England & Wales Cricket Board
Mark is a highly experienced and creative brand strategist and marketing communications specialist. He is a former advisor to the Special Olympics movement and has also worked with Freeview, BSkyB and the England and Wales Cricket Board. He is currently preparing to help brands prepare to re-position themselves in a post-Covid world. He also has strong music industry connection and works with teams around the likes of Adele, Lewis Capaldi, Stormzy and J Hus…
Expertise:
• Marketing communications
• Brand strategist
• Senior management
Experience:
• Over 30 years’ experience of working with brands large and small and across all sectors, from BA to LA Fitness, from Primark to Dyson.
• Has also worked with some of the most innovative and authoritative brand professionals of the past four decades.
• Adept at defining a brand’s true values and finding ways of expressing them effectively to core audiences, across all the marketing communications disciplines.
• Understands the constraints and pressures of those working in-house, twice held very senior positions in companies as well as being seconded on a number of occasions.
Recognition:
• A senior role at PR Week’s “PR Consultancy of the Year” two years running.
Career to date:
• Began career in the tech sector when branding was in its infancy
• Worked for leading agencies across all sectors, winning Agency of the Year twice
• Worked with iMedia and Julian Hay for the past five years
-Simon Cox, former senior manager at Sun Life, Royal London and Dignity plc
Dr. Jamie McCallum spent a decade at the top of the sports marketing industry and then, after a Biology Ph.D., another ten years in conservation.…
Expertise:
• Communications
• Technology
• Sustainability
Experience:
• Previously worked for ten years in sports marketing with Ferrari, Williams F1, Damon Hill, Usain Bolt and with sponsorship giant International Management Group (IMG). Sold over £50m in sponsorship on behalf of rights holders and invested and managed a further £60m on behalf of corporate clients.
• Has worked with some of the biggest TV and media networks including the BBC and PBS on multi-million dollar productions including a global wildlife TV show with Toyota Motor Corporation which ran for six years in over 140 countries.
• In a bid to pursue a lifelong passion for environmental protection, Jamie departed from his early career to study for a Ph.D. in Biological Sciences at the University of Bristol. Research with the US National Park Service on the US-Mexico border used cutting edge technology to help improve management of protected areas.
• Was a Visiting Research Associate at University College London (UCL) from 2013-2015 and continues to do innovative research into environmental behaviour change as a Visiting Researcher at the University of Oxford.
• Ten years immersed in the culture of technological innovation in Formula One.
• Established and ran the Conservation Technology Programme for the Zoological Society of London (ZSL), forging partnerships with Google, Microsoft Research, Iridium and Cambridge Consultants. Together has developed software and hardware for citizen science projects and field conservation.
Recognition:
• Professional memberships - Fellow of Royal Geographical Society (RGS), Secretary of Polar Education Foundation, Member of Explorers Club (NYC), Assessor of World Heritage Site applicant – Tien Shan, China – 2012 (successfully inscribed 2013), Assessor of World Heritage Site applicant – Kanchenjunga, India – 2015 (successfully inscribed 2016)
• Multiple published works in peer review journals
-Sir Crispin Tickell GCMG KCVO, Former British Ambassador to the United Nations
Susan is a strategically minded individual with over 25 years’ experience in marketing and communications. She has built a reputation for delivering high quality results across countless campaigns, projects and tasks for governing bodies, businesses, and brands. She provides stakeholders and clients with fully integrated strategic consultancy across communications, content creation and event management. Susan offers credible leadership with expert, tailored advice and bespoke delivery on all aspects of sponsorship strategies and implementation. She has built exceptional connections with sports federations, brands, tours, athletes and global media…
Expertise:
• Marketing
• PR & communications
• Sponsorship consultancy
• Event management activation
Experience:
• Global communications for Mercedes-Benz in its golf sponsorship, as well as Polo Ralph Lauren for its tennis and golf sponsorship.
• Consultant and strategic counsel to Staysure as it entered the world of golf sponsorship including recent relaunch of the European Tour Senior Game (Legends Tour).
• Advise Zara and Mike Tindall on media handling for their private lives and professional endeavours.
• Global PR office and event management function for Rolex’s international golf strategy.
• Acted as Director of Communications for British Swimming, successfully restructuring, and building its internal Communications and Marketing department.
• Conducted an internal review of the International Tennis Federation’s Communications and Marketing department.
• Communications Director for The Patron’s Lunch - A lunch on The Mall for 10,000 people on the occasion of HM the Queen’s 90th Birthday.
• Devised and delivered the global communications strategy for the Beijing Olympic Committee’s bid for the 2008 Olympics (successful).
• Managed international communications strategy and implementation for Emirates Airline’s sport sponsorship portfolio covering football, rugby union, cricket, sailing, Formula 1, and horseracing.
Career to date:
• Began career in the world of sport sponsorship in 1990
• Worked with Karen Earl (now Synergy) – Account Director
• Michael Humphreys & Partners – Director of Communications
• Bell Pottinger Sport & Sponsorship – Managing Director
• Juniper Sport – Founder and CEO
-ROLEX
Sabina Mollart Rogerson is co-founder and associate director of Fretté Rogerson PR. Sabina has over 20 years experience working in international public relations. She is from the UK but has lived in France and Spain and is trilingual (English, French, Spanish). Sabina has worked on a variety of international sports and lifestyle accounts and has specialist knowledge of the sailing, outdoor and extreme sports….
Expertise:
• Media relations
• Event management
• Sponsorship campaigns
• International content management
• Strategy + consultancy
• Corporate relations
• Community management
• Digital + design
Experience:
• Head of News for Sunset+Vine.
• Running the communications for the Audi MedCup Circuit, where she oversaw media partnerships, distribution, media relations and sponsor relations.
• International press officer on the past three editions of the America’s Cup.
• International communications for the Vendée Globe round the world race, the Haute Route cycling events, and the Voiles de Saint Barth.
Career to date:
• Hardwick Public Relations
• Raymarine
• Vendée Globe
• 32nd and 33rd Amercia’s Cup
• World Sailing Management
• Santa Monica Sports
• Multi One Design SA
• Vendée Globe
• Routes des Princes
• Sunset + Vine
• Seaclear Communications
• Fretté Rogerson PR
-Andrew Preece, Executive Director, Sunset+Vine
Emeka is a Peabody Award winning and BAFTA nominated director and executive producer who has made films for all the major UK broadcasters. He has made films on range of diverse subjects, from real crime investigations to science features and formatted reality TV…
Expertise:
• Leading teams engaged in a range of programming
• Commissioning editor
• Skilled cameraman, editor and director
• Storytelling
Experience:
• 20 years of experience in television.
• Worked in many roles in the industry, from presenting to camera, executive producer and more recently as a commissioning editor.
• Responsible for a range of high profile, critically acclaimed, TV programmes: from the Doctor Who Gave Up Drugs to Unexplored Worlds with Steve Backshall.
• As a commissioning editor, looked after some of the BBC’s biggest primetime shows, from Inside The Factory, to Digging For Britain. This role involved legal and editorial oversight as well as liaising with digital and press teams for publicity
• Run large teams engaged in a range of programming, from complex and sensitive investigations to comedy travel shows.
• Accomplished storyteller, a crucial skill at the heart of all good content.
Recognition:
• Peabody Award
• Royal Television Society NOMINATIONS: BAFTA, National TV Awards, Grierson, Broadcast, BANFF, One World.
-The Observer
Graham is a creative and innovative professional with a wealth of experience as a strategic commercial franchise manager and marketeer in global environments…
Expertise:
• Strategic marketer
• Brand recognition & growth
• Cross functional collaboration
• Franchise development
• Influence / negotiation
• Team leadership & motivation
Experience:
• A track record of developing strategies, planning and executing large and complex projects to deliver key campaigns and drive revenues.
• A collaborative approach when working with multiple teams and stakeholders, adaptable flexible communicator who can negotiate positive outcomes.
• Passionate about building, developing and managing high performing teams.
• A proven ability to build relationships, trust and engagement to ensure all strategic objectives are met.
Career to date:
• BBC Television & BBC Worldwide
• Black Diamond Film & Television
• Nelvana Ltd, Turner Broadcasting
-Jason Rice, Director of Brand Licensing, SEGA Europe
Jamie is a founding partner of Onside Law. He qualified into the Commercial department at Clifford Chance and joined IMG in 2000. He was principal legal advisor to IMG’s tennis, sponsorship and models divisions until Onside Law’s launch in 2005….
Expertise:
• Commercial
• Intellectual property
• Governance
• Regulatory matters
Experience:
• Advises on a wide range of commercial, intellectual property, governance and regulatory matters across the sports and entertainment industries.
• Advice on commercial rights spans sponsorship, media rights, licensing, image rights and talent management. Regulatory practice focuses, in particular, on integrity and match fixing cases often appearing before the Court of Arbitration for Sport in Lausanne.
• Clients include World Rugby, BT Sport, AC Milan, West Ham, the Tennis Integrity Unit, Premier Models, the LTA, ECB and RFU.
• Many high-profile individuals including Jessica Ennis-Hill, Sir Jackie Stewart, Sir Michael Parkinson, Stan Wawrinka and Heston Blumenthal.
• Regularly speaks at conferences, writes articles and appears on Sky News as a sports law expert.
Recognition:
• Co Authored the Sponsorship and Commercial Rights chapter of the text book “Football and the Law” edited by Nick de Marco QC
• Guest Lecturer on the Sports Law Masters at ISDE in Barcelona
• Global editor of Chambers Sports Law Review
-Alan Gilpin, CEO of World Rugby
Award winning marketing & communications professional, devoted to building brands and growing business by creating distinctive and powerful ways for a company to engage its audience through common passions, particularly in sport and entertainment…
Expertise:
• Partnership strategy & planning
• Partnership contract consultancy & negotiation
• Partnership activation & integrated communications planning
• Ambassador/Influencer strategy
• Media & reputation management
Experience:
• Led sponsorship marketing & communications for Carling’s highly acclaimed football partnerships.
• Member of Bid Team that helped London win the right to host the 2012 London Olympic & Paralympic Games.
• Recommended, negotiated, launched and activated Gillette’s iconic sponsorships of David Beckham and 007 James Bond.
• Senior advisor to P&G on its multiple award-winning Olympic initiative: Thank You Mum.
• Transformed the commercial return for FA supplier, M&S, by conceiving and activating the famous ‘Waistcoat Wednesday’ idea during the World Cup in 2018.
• Member of the marketing team who developed Pringles’ first multi-market football campaign: ‘Pringooooals’.
• Marketing consultant on ten major Olympic programmes in the run-up to and including London 2012: Omega; VISA; adidas; Gillette; Holiday Inn; BP; Ticketmaster; Aviva; LOCOG & the US Olympic Committee.
• Advisor to Castrol during its move from motorsport to football by activating bespoke rights in football data and statistics at both Euros & FIFA World Cups.
• Led the agency’s work for the Gates Foundation.
• Advised AoN on its ground-breaking partnership with Manchester United.
• A constant member of HSBC’s Global Sponsorship Team between 2005-19, leading its golf and rugby work in all markets.
• Recommended, negotiated, launched and activated a world first in sponsorship for Japan’s national carrier, All Nippon Airways.
• Led sponsorship marketing & communications for Lloyds TSB, who became the first title sponsor of the of rugby union’s Six Nations Championship.
Recognition:
• Featured in PRWeek’s Global PowerBook & UK PowerBook 2016-2019
• In 2018 named as one of the UK’s Top 5 sports PR professionals
• Following London 2012, credited for leading a high performance team that was named Sports Agency of the Year at the 2013 BT Sports Industry Awards
• Led teams that have won at least two industry awards per year since 2010 for client campaigns
• Called upon ‘brand and sports marketing’ expert by international and national broadcast media such as Reuters, Sky News, BBC Radio and TalkSport, plus national print, online, trade magazines and journals
• Content curator and guest lecturer for: The European Sponsorship Association’s Diploma course; and InSport Education
• Graduate of the Non-Executive Director ‘Passport’ programme with In-Touch Executive Coaching
• Graduate of the Google Post Graduate Diploma in Digital Marketing
• Selected to attend WPP’s Executive Leadership Programme: Maestro
Career to date:
• Launched a Marketing & Communications business, Sutherden Consulting.
• Worked at the following companies: Creative Artists Agency (CAA), H+K Strategies (part of WPP), Golin Harris International Ltd, Michael Humphries & Partners Sports Marketing, Attenborough Associates.
-Jonathan Castleman, Global Head of Brand & Partnerships, HSBC
Peter has 30 years’ experience in the media planning and buying industry. He has worked on everything from small UK clients to global brands. He has focussed on sports, fashion and beauty brands. He passionately believes in creative and media working together to build brands and maximise clients ROI…
Expertise:
• Understanding how all the different media elements (TV, Print, Inserts, Direct Mail, Radio, Outdoor, Cinema and Digital) complement each other and interact with each other.
• Planning to achieve the optimum spend levels in each channel.
• Working closely with creative agencies to ensure that the work is seen in the best environment, whether it is brand advertising or direct response or any point in between.
Experience:
• Worked for 15 years in Full Service Advertising Agencies – Leagas Delaney (twice), Young and Rubicam and Collet Dickenson Pearce.
• Brands included Adidas, Porsche Cars, Harrods, Timberland, British Gas, Rank Xerox, Estee Lauder Group of Companies, ISL (FIFA & UEFA), Honda, Seat, Pirelli, Bridgestone Firestone, Omega Watches and Tommy Hilfiger amongst hundreds of others.
• In 2002 set up M2M a media independent specialising in luxury, fashion and beauty brands. The Founding Clients were Estee Lauder Companies, Swatch Group, Kia Cars, Mikimoto Pearls, Panasonic and Yakult.
• By 2009 M2M had grown to UK billings of £150M. M2M then won Estee Lauder Globally and opened up offices in 26 countries and grew our global billings to $700M.
• Recently did a 2 years consultancy project for a Bill Gates company Corbis Images which we repositioned and rebranded as BEN (Branded Entertainment Network) specialising in product placement and using digital influencers to promote brands. Main region was Asia Pacific.
• Founded the Print Business in 2019.
Recognition:
• M2M Fastest Growing Media Independent 2002-2010
• Best media idea 2007 – Starbucks
Career to date:
• Leagas Delaney
• Y&R
• CDP
• M2M UK and M2M Global (based in NY)
• Corbis/BEN Group
• The Press Business
-Andrew Press, Group Head of Marketing, NEC
Andy has built a career in sponsorship and sports marketing, an industry he’s been a part of for over 30 years. After 10 years in commercial radio Andy worked at CIA Medianetwork and then, alongside former Olympic and Commonwealth athlete Alan Pascoe, was part of the team that built sports marketing agency Fast Track. He now runs Westlake Consulting and through his work as Chairman of The European Sponsorship Association, is a powerful advocate for the power of the ever growing sponsorship industry…
Expertise:
• Commercial consultancy
• Strategic sales
• Mentoring
• Business development
• Sponsorship strategy & planning
• Activation planning and delivery
• Measurement & evaluation
Experience:
• 30 years in sponsorship
• 8 years in commercial radio – Capital FM / EMAP
• 4 years building a specialist sponsorship business (Total Sponsorship) inside a global media buying agency – CIA
• 13 years building and latterly as CEO of the UK’s leading Sports Marketing agency – Fast Track
• 5 years – a portfolio career with a number of NED roles underpinned by my work with Westlake Consulting
• Chairman of The European Sponsorship Association
• NED (Marketing and Commercial) – BUCS
• Chairman – Chesham United Ladies FC
• Worked both with rights holders and brands to develop partnerships in sport that deliver tangible & measureable value
• 17 years running market-leading agencies & now provides a personal, senior service to clients – you get what you see! Can’t leave the team to it after the pitch! 30 years for every minute!
Recognition:
• Winner of Marketing Magazine’s Agency of the Year in 2011, a place in the Sunday Times Best Small Companies to work for and a peerless reputation for award winning work with some of the world’s leading brands at industry awards around the world.
• Included in the PR Week Global Powerbook in 2015.
Career to date:
• CIA Media Network
• Total Sponsorship
• Outrider
• Fast Track
• European Sponsorship Association,