NTT DATA & The Open 2017

Once again, we were retained by NTT DATA to plan and deliver all aspects of their Open 2017 activation and on-site VIP hospitality programme.

The event was a huge success. Our role included: designing and overseeing the construction of the double-decker NTT DATA hospitality pavilion, welcoming over 400 VIP guests over the four days, including a surprise ‘guest-appearance’ by Gary Player; design and construction of the NTT DATA ‘Wall’, a digital fan-engagement experience at the heart of the Spectator Village; and uniquely this year, the unveiling of a real-time holographic representation of Royal Birkdale Golf Course showcasing all the action from this year’s tournament.