Mercedes-Benz ‘Drive to the Major’ International Hospitality Programme 2017

We were once again asked to design and manage the Mercedes-Benz international Open hospitality programme, ‘Drive to the Major’. The exclusive 6 day programme was attended by guests from over 30 different countries, which included customers who had qualified through the global MercedesTrophy amateur golf tournament and other VIP customers.

The programme included the ‘Drive to the Major’ competition and awards dinner at the renowned Royal Lytham & St Anne’s, Mercedes-Benz VIP Open hospitality, fun and relaxed evenings in the heart of Liverpool and for 8 lucky guests the chance to follow in the footsteps of Jordan Spieth and play the famous Royal Birkdale one day after the Open champion was crowned.