The Open 2023

THE OPEN

In our role as Mercedes-Benz UK’s lead golf activation agency we once again provided both strategic and event specific direction to help leverage their top tier association.

America, Brian Harman passed his biggest test on Sunday, enduring a typical English summer day of a steady rain and a rocky start to shoot 1-under 70 at Royal Liverpool and win the 151st Open by six strokes.

In 2023 we worked with our suppliers to activate the Mercedes-Benz VIP Patrons Pavilion helping build a beautifully designed area for 100 guests a day for 4 days. Alongside this iMedia also oversaw the Players arrival and the return of the Claret jug with the previous Open Champion and showcasing the Mercedes-Benz Vision EQXX. During The Open period iMedia also oversaw the EQ House Exhibition in the Tented Village and implemented the courtesy car service made up of over 100+ Mercedes-Benz vehicles for the players and VIP’s transport needs.

DRIVE TO THE MAJOR

iMedia have been tasked by Daimler AG to design, plan and implement their international hospitality programme at The Open. ‘Drive to the Major’ – A once in a lifetime opportunity for Mercedes-Benz customers who have qualified through a straightest drive competition at their countries Mercedes Trophy tournaments.

Mercedes-Benz customers from all over the world arrived to take part in this bespoke 6 day VIP programme which includes: all transportation needs in a VIP Mercedes-Benz courtesy car service, daily access into the VIP Mercedes-Benz hospitality suite, an opportunity to play a qualifying round of golf, where 8 lucky winners won a place to play at Royal Liverpool on the Monday after the Championship; and bespoke evening entertainment each night; including this year an evening with golfing legend and 5 time Open winner, Tom Watson. Another wonderful event was had with many delighted VIP customers returning to their international destinations having had this once in a lifetime experience.

If you would like to discuss your sponsorship strategy, sponsorship activation, sponsorship events or sponsorship hospitality programmes please contact us here