The Open 2023

THE OPEN

In our role as Mercedes-Benz UK’s lead golf activation agency we once again provided both strategic and event specific direction to help leverage their top tier association.

Brian Harman passed the biggest test of his career on Sunday, enduring a typical English summer day of steady rain and a rocky start to shoot 1-under 70 at Royal Liverpool and win the 151st Open by six strokes.

In 2023 we worked with our suppliers to activate the Mercedes-Benz VIP Patrons Pavilion helping to build a beautifully designed area, accommodating 100 guests a day for 4 days. Alongside this, iMedia also oversaw the Players arrival and the return of the Claret Jug by the previous Open Champion while showcasing the Mercedes-Benz Vision EQXX. During The Open period iMedia also oversaw the EQ House Exhibition in the Tented Village and implemented the courtesy car service made up of over 100+ Mercedes-Benz vehicles for the players and VIP’s transport needs.

DRIVE TO THE MAJOR

iMedia were tasked by Daimler AG to design, plan and implement their international hospitality programme at The Open. ‘Drive to the Major’ – A once in a lifetime opportunity for Mercedes-Benz customers who qualified through a straightest drive competition in their home country’s Mercedes Trophy tournaments.

Mercedes-Benz customers from all over the world arrived to take part in this bespoke 6 day VIP programme which included: all transportation needs in a VIP Mercedes-Benz courtesy car service, daily access to the VIP Mercedes-Benz hospitality suite, an opportunity to play a round of golf to qualify for 8 coveted spots to play at Royal Liverpool on the Monday after the Championship, and bespoke evening entertainment each night including a Q&A with golfing legend and 5 time Open winner Tom Watson. Another wonderful event was had with many delighted VIP customers returning to their international destinations having had this once in a lifetime experience.

If you would like to discuss your sponsorship strategy, sponsorship activation, sponsorship events or sponsorship hospitality programmes please contact us here