Esports – League of Legends World Championships at the O2 Arena in London

We were excited to be working with Mercedes-Benz at the Esports League of Legends Worlds Finals at London’s O2 Arena. We helped deliver the onsite activation which included branded vehicles for the Teams, delivering the Fan Fest exhibition and supporting the PR programme.

As the official automotive partner for the 2024 League of Legends World Championship, Mercedes-Benz used a customised electric G-Class as the official Trophy Carrier, transporting the Summoner’s Cup across the host cities. Additionally, Mercedes-Benz collaborated with Riot Games to design exclusive the championship ring for the winning team. This ring was exhibited in the Mercedes-Benz EQ House in the Fan Fest along with various concept cars, photo opportunities and chances to win World Finals tickets.

Mercedes-Benz used a customised electric G-Class as the official Trophy Carrier, transporting the Summoner’s Cup.

Mercedes-Benz EQ House at the Fan Fest

As part of the activation we wrapped two Mercedes-Benz Sprinters. These were used to transport the two finalist Teams during the Finals to the venue and hospitality functions.

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