Worked with Dentsu / JRFU bid to bring the Rugby World Cup (RWC) to Asia for the first time and then created a 10 year plan on how to grow the game in Asia. This involved Business Modelling on Commercial Rights – Broadcast; Sponsorship; Hospitality/Ticketing; Licensing/merchandise and a global brand audit of the sport to highlight opportunities to grow the game globally.
Created an activation programme for Toshiba’s Rugby World Cup sponsorship. Using Toby Flood (England) and Lionel Nallet (France) to promote Toshiba’s involvement with the Rugby World Cup. This included photo / video shoots and interviews with various national publications. Utilising players in advertising campaign in run up to Rugby World Cup.
Created various 6 Nations hospitality packages for Toshiba UK. Handled all details and logistics including ticket distribution, travel, f&b, guest itineraries, staffing and onsite match day co-ordination.