Rugby

Partnership Activation

Case Study: Toshiba

Toshiba flood

Business area - Partnership Activation

The Challenge

To create an activation programme for Toshiba’s Rugby World Cup sponsorship.

The Solution

Using Toby Flood (England) and Lionel Nallet (France) to promote Toshiba’s involvement with the Rugby World Cup.

This included photo / video shoots and interviews with various national publications.

Utilising players in advertising campaign in run up to Rugby World Cup.

Results

Delivered a successful Rugby World Cup campaign promoting AV and PC products globally.

 

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Case Study: Rugby World Cup 2019

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Business area - Partnership Strategy

The Challenge

Supporting the JRFU bid to bring the Rugby World Cup (RWC) to Asia for the first time and then create a 10 year plan on how to grow the game in Asia.

The Solution

Business Modelling on Commercial Rights – Broadcast; Sponsorship; Hospitality/Ticketing; Licensing/merchandise

Global brand audit of the sport. Highlight opportunities to grow the game globally

Results

A successful 2019 Rugby World Cup bid consultancy

Working with dentsu / JRFU to develop a 10yr global plan including 15s + 7s ie launching Tokyo Sevens in 2011

 

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Other Case Studies

Case Study: EFDR (English First Division Rugby)

Business area - Partnership Activation

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Case Study: RPA (Rugby Players Association)

Business area - Brand Events

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Case Study: Japan Rugby – 10 Year Plan

Business area - Partnership Strategy

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Case Study: Toshiba

Business area - Hospitality

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Case Study: Konica

Business area - TBC

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