Created and produced a strategy to target high urban concentrations of AB demographic groupings, launching with London, UK. ‘Golf in the City’ – a floating golf course in the heart of Canary Wharf. A unique platform to showcase products, interact with customers and develop prospects. A unique platform to showcase products, interact with customers and develop prospects. Colin Montgomerie, Nick Doherty and Bernard Gallagher played a televised tournament in front of thousands of people. An amateur tournament followed giving VIP guests the chance to play the most spectacular Par-3s in the World.
Main partner Nokia used Golf in the City to launch the handset to Europe’s largest financial centre. 200,000 visitors to the Golf in the City website, 160 players, over 20,000 spectators in 4 days and £300k worth of publicity media value generated in a week.
Worked with Dentsu Sports to produce a licensing deal with Manchester United Football Club in Japanese market.
iMedia were appointed to produce a series of high profile poker events to promote the newly established International Federation of Poker (‘IFP’) and launch the IFP ‘Nations Cup’ (team duplicate poker championship) and IFP ‘The Table’ World Poker Championship.