To provide wide-ranging support to Dentsu, the giant Japanese advertising agency, across a varied portfolio of rights-holder and brand projects (including strategic consultancy, rights sales, event delivery etc)
We have been privileged to have been retained by Dentsu in a relationship now lasting 20 years to provide ongoing support to their European operations.
In 2013 we were asked by Dentsu to lead the delivery of NTT DATA’s sponsorship of The Open Championship – including ‘rights’ delivery, activation strategy & implementation, live events, bespoke golf events, technology showcasing, digital & social amplification, and TV and video production. From 2018 we were also asked to mange and deliver NTT DATA’s national and international hospitality programmes around The Open. In 2020 our work won the prestigious Sports Industry Awards
We were appointed by Dentsu to produce a series of high profile ‘mind sports’ and poker events to (1) promote the newly established International Federation of Poker (‘IFP’) (2) launch and deliver the IFP ‘Nations Cup’ (team duplicate poker championship) (3) launch and delivery IFP ‘The Table’ World Poker Championship (4) conceive and deliver a series of display events for The International Mind Sports Association (‘IMSA’)
Supported Dentsu to engage potential new sponsors and broadcasters, as well as advising on rights re-modelling for RBAR
To support Dentsu with the development of a full activation plan for Sharp’s sponsorship of The UEFA European Championship 2012
To support Dentsu in identifying and approaching new potential commercial partners across their International Rights portfolio including World Athletics (‘IAAF’), World Swimming (‘FINA’), Red Bull Air Race (‘RBAR’) etc
Worked with Dentsu / JRFU bid to bring the Rugby World Cup (RWC) to Asia for the first time and then created a 10 year plan on how to grow the game in Asia. This involved Business Modelling on Commercial Rights – Broadcast; Sponsorship; Hospitality/Ticketing; Licensing/merchandise and a global brand audit of the sport to highlight opportunities to grow the game globally.
Tasked by Dentsu to create an activation programme for Toshiba’s Rugby World Cup sponsorship. Using Toby Flood (England) and Lionel Nallet (France) to promote Toshiba’s involvement with the Rugby World Cup. This included photo / video shoots and interviews with various national publications. Utilising players in advertising campaign in run up to Rugby World Cup.
From 1996 to 2010 we were instructed by Dentsu to conceive, plan & deliver a pan-European strategy to build the Lexus brand from out of Toyota and create customer/prospect strategy. Once this was achieved improve the brand awareness globally (including sponsorship of The Open & Women’s British Open Championships).