In 2013 we were asked to lead the delivery of NTT DATA’s sponsorship of The Open Championship – including ‘rights’ delivery, activation strategy & implementation, live events, bespoke golf events, technology showcasing, digital & social amplification, and TV and video production. From 2018 we were also asked to mange and deliver NTT DATA’s national and international hospitality programmes. In 2020 we won the prestigious Sports Industry Awards for our activation work for NTT DATA at The Open in producing the iconic NTT DATA ‘Wall’
To use golf to grow awareness of the NTT DATA brand outside of Japan, and to position NTT DATA as a leader in sports technology to both fans and B2B clients
Since 2013 we have worked as NTT DATA’s lead golf activation agency, appointed to oversee the end-to-end delivery and activation of NTT DATA’s sponsorship of ‘The Open’ Championship. This includes the conceptualisation, construction and on-site delivery of the iconic ‘NTT DATA Wall’ – a 15m long x 10m high LED ‘wall’ located in the heart of the Spectator Village, displaying ‘live’ graphic visualisations of the tournament data.
Additional key activities include:
Appointed by NTT DATA as their exclusive hospitality agency, responsible for delivery of NTT DATA’s International VIP hospitality programme for The Open.
Over the course of x6 days we look after over x150 VIP guests from all around world. Our extensive role includes amongst other tasks, managing the entire guest invitation & registration process; full guest support services; staffing & branding of the guest hotel including the delivery of multiple exclusive evening events; all transportation planning & logistics; the design & production of all printed materials; and the planning, design, production and delivery of an exclusive double-decker hospitality pavilion on-site at The Open.
As part of NTT DATA’s sponsorship of The Open Championships they able to host an exclusive experience each year on The Open course with a well-known (ex Open champion) golf pro, and hosted by The R&A.
“Just want to say a big thank you for all your help with this year’s Patron’ s Day event – which was a great success with many of our guests commenting that this was the best year yet!”
EMEA Senior Events Manager, NTT DATA
Part of NTT DATA’s strategy was to build awareness of their digital & sports tech capabilities by entering high-profile UK sports awards. Over the course of 7 years our work for NTT DATA has been shortlisted no less than nine times, and in 2020 we won the prestigious Sports Industry Awards in the category of ‘Best Experiential Marketing’ for our work in creating the iconic NTT DATA ‘Wall’ at The Open Championships
“The data wall was really stunning this year. Tremendous location; imposing size and a great interactive experience. In addition, the staff in the Pavilion were all faultless” – Rosemary Canning, NTT DATA Marketing Director EMEA