Football

Partnership Activation

Case Study: Sony

SONY (2)

Business area - Partnership Activation

The Challenge

To launch the first ever global 3D experience of the FIFA World Cup.

The Solution

Sony / FIFA joint Press Release and Press Conference in London at BAFTA to showcase the 3D experience.

Results

Successful Press Conference with over 100 guests from 65 different media outlets.

 

Line 2

 

Hospitality

Case Study: Coca-Cola

coka

Business area – Hospitality

The Challenge

Organise and manage the consumer hospitality packages for England group stage matches in Japan.

The Solution

A comprehensive structures program; included: pre match site visits; flights; delegate packs; accommodation; meals; transfers; activities; game day logistics and planning; staffing; merchandise; administration; post event debrief and evaluation.

Results

Customer Satisfaction rating: AA

Programme delivered on time and within budget

Client evaluation: Excellent

 

Line 2

 

Partnership Activation

Case Study: Sharp

sharp

Business area - Partnership Activation

The Challenge

To support Dentsu with the development of a full activation plan for Sharp’s sponsorship of The UEFA European Championship 2012.

The Solution

Creation of branding positioning and communications model; merchandise strategy; and fan-engagement strategy.

Results

Sharp’s ‘Euros’ sponsorship successfully achieved significant levels of brand exposure and fan-engagement based in large part on iMedia’s strategic input.

 

Line 2

 

Other Case Studies

Case Study: Sportingbet

Business area - Partnership Strategy

survival-sunday-1

 

Line 2

 

Case Study: FIFA sales / Match

Business area - Partnership Activation

fifa sales

 

Line 2

 

Case Study: Manchester United

Business area – Partnership Activation

532837-man-utd-home-logo

 

Line 2

 

Case Study: FIFA World Cup 2010 South Africa

Business area - Partnership Activation

soccity

 

Line 2

 

Case Study: Joma / Agent work tbc

Business area - TBC