We have been working in football for 20 years with brands such as Sharp, Coca-Cola, Sony and Sportingbet at global events such as the FIFA World Cup and UEFA European Championships. We have worked across Modelling, Activation and Evaluation and below are examples of our work.

Partnership Modelling

Sportingbet

Analysis of the Sportingbet brand and within 1 month identify the positioning of brand and sponsorship properties to generate cut-through on limited budget. Following research and analysis that included environmental analysis, potential activity fit, how to exploit sponsorship and tracking a document was created that was used to justify investment to a PLC Board. This resulted in investment in Wolverhampton Wanderers FC, Hull KR Rugby League and Snooker Super Sizes.

Partnership Activation

Manchester United

Worked with Dentsu Sports to produce a licensing deal with Manchester United Football Club in Japanese market.

Brand Events

Sony

Appointed to launch the first ever global 3D experience of the FIFA World Cup. This included creating the Sony / FIFA joint Press Release and Press Conference in London at BAFTA to showcase the 3D experience.

Hospitality

Coca-Cola

Responsible for the organisation and management of the consumer hospitality packages for England group stage matches in Japan. This involved a comprehensive structures program; including: pre match site visits, flights, delegate packs, accommodation, meals, transfers, activities, game day logistics and planning, staffing, merchandise, administration, post event debrief and evaluation.

If you would like to discuss how you can use football partnerships to connect with your key audience contact us here.