Tasked with challenging the way data had traditionally been represented to bring spectators closer to the action. We conceived & delivered The NTT DATA ‘Wall’ – a world first in golf – working in partnership with The R&A we built an LED ‘wall’ (24m x 10m) at the very heart of The Championship. ‘The Wall’ displayed real-time visualisations of the tournament data from the course. The graphics were also adapted and made available online (bespoke website). Engaged over 53% (over 125,000) of spectators attending The Open (tracked) and the work won the Experiential Marketing Award at the Sports Industry Award 2020.
Appointed to launch the first ever global 3D experience of the FIFA World Cup. This included creating the Sony / FIFA joint Press Release and Press Conference in London at BAFTA to showcase the 3D experience.
Worked with Toyota on their sponsorship of the IAAF athletics. Included sourcing, negotiating and contracting endorsement agreements with multiple athletes and co-ordinating / signing off all creative work with all parties.