Roger Federer & Neon Legacy

The opportunity to give back. After a glittering 24-year career, Roger Federer is partnering with Mercedes-Benz to give something back. The street court in London is the latest project of the joint initiative Neon Legacy.

We were thrilled to be involved in this exciting project with Mercedes-Benz and Roger Federer. iMedia’s role was to liaise with all the governing bodies and suppliers involved in making this event happen. From the LTA and the Royal Borough of Greenwich making sure the artists had what they required to get the project done in time.

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This culminated in a launch event to reveal the world coolest looking tennis court! Crowds gathered to hear from Roger and this was followed by Roger himself having a hit on the tennis court with numerous children from the local schools and community.

 

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If you would like to discuss your sponsorship strategy, sponsorship activation, sponsorship events or sponsorship hospitality programmes please contact us here