Mercedes-Benz Vans CSP Roadshow

In November, iMedia organised and coordinated operations at 3 venues across the country to bring Mercedes-Benz Vans’ Customer Sales and Parts conference roadshow to life. Working alongside the excellent CSP team at Mercedes-Benz Vans, iMedia sourced locations, planned itineraries and produced branding materials to create a memorable and strategically effective series of conferences.

The roadshow began at St George’s Park – the high performance training center for English football – in Burton-Upon-Trent. These events provided an opportunity for local dealers and brand representatives to engage face to face with Mercedes-Benz and learn more about the company’s CSP strategy for the year ahead. With careful attention to detail, iMedia helped to craft a bespoke event to suit the needs of Mercedes-Benz’s guests at each unique venue.

The next stop was Ashton Gate Stadium, Bristol – another venue tied to high performance in sport, being the home to several Bristol-based teams and having recently been used in the Women’s Rugby World Cup. The tie between sporting performance in venues was a deliberate nod to the high performance aims that Mercedes-Benz Vans holds in all aspects of its business.

St James’ Park, Newcastle, played host to the last stop on the roadshow, offering dealers in the north of the country their chance to develop their ties with Mercedes-Benz Vans. The excellent facilities available at the stadium helped to ensure iMedia’s plans for slick and effective conference were delivered to the highest standard.

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