After a two year absence the MercedesTrophy is back. This customer led golf platform has been running worldwide for over 30 years and in 2019, over 60,000 customers from over 60 countries competed in the competition. In the UK retailers will host multiple local qualifying rounds with customers competing to qualify for the National Final Qualifiers at The Belfry. The winners of this qualify for a place at the National Final at the home of golf in St Andrews where 3 customers will get to compete for Team UK at the World Final in Stuttgart. What a journey for 3 lucky customers. In July the 150th Open Championship will take place at the ‘home of golf’ in St Andrews. Mercedes-Benz are once again a Patron and are delighted to be involved as the most famous and recognised golf course in the world hosts the greatest players. In our role as Mercedes-Benz UK’s lead golf activation agency we provide both strategic and event specific direction to help leverage their top tier association. Key activities include: Hospitality – over the course of the four days we will host 400 VIPs in the Mercedes-Benz VIP Patron’s Pavilion, which includes the creation and fit out of the hospitality suite; Players arrival area; display exhibition; Return of the Claret Jug with Colin Morikawa; Courtesy car service – made up of x100 Mercedes-Benz cars for players and VIPs.
We have once again been appointed by Mercedes-Benz AG to design, plan and implement their international hospitality programme at The 150th Open golf at St Andrews. The “Drive To The Major” is a once in a lifetime opportunity for Mercedes-Benz customers and this year we are hoping to have over 30 countries from across the globe taking part in a 6-day VIP bespoke programme. Including a 30 x VIP courtesy car service, VIP access into the Mercedes-Benz hospitality suite, bespoke evening’s entertainment in idyllic Scotland, (including an evening with Mercedes-Benz ambassadors) and the icing on the cake for the customers, The ‘Drive to the Major’ golf tournament taking place at Gleneagles, with the 8 winners going forward to play at The Open championship course on the Monday after The Open.