Mercedes-Benz and The Open 2018

Between 19 – 22 July 2018 the world’s top golfers contested the 147th Open Championship – and Mercedes-Benz was proud to once again be an official Patron of this prestigious event.

With one of the great, and certainly most disciplined, final rounds in the Open Championship, Francesco Molinari repelled one of the great leaderboards to win his and Italy’s first major.

Tiger Woods, Rory McIlroy, Justin Rose, Jordan Spieth… none of them were a match for the unassuming 35-year-old from Turin.

In our role as Mercedes-Benz UK’s lead golf activation agency we provide both strategic and event specific direction to help leverage their top tier association. Key activities included: Courtesy car service – made up of x100 Mercedes-Benz cars for players and VIPs; Hospitality – over the course of the four days we hosted in excess of 400 VIPs in the Mercedes-Benz VIP Patron’s Pavilion; Exhibition area – a product; branding/advertising rights delivery; Return of the Claret Jug with Jordan Spieth and the EQC Concept Car.