
30 Oct2020

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Appointed by Mercedes-Benz to design, plan and implement both their international hospitality programme ‘Drive to the Major’ and the UK MercedesTrophy tournament.
‘Drive to the Major’ is a once in a lifetime opportunity for Mercedes-Benz customers who have qualified through a straightest drive competition at their countries MercedesTrophy tournament to attend a 6 day programme at The Open golf.
The MercedesTrophy started 30 years ago and now enjoys a worldwide reputation of being the best amateur series. In 2019, over 60,000 customers from over 60 countries played the MercedesTrophy. We have been working with Mercedes-Benz Cars UK to deliver multiple qualifying rounds for their UK MercedesTrophy tournament.


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Responsible for the organisation and management of the consumer hospitality packages for England group stage matches in Japan. This involved a comprehensive structures program; including: pre match site visits, flights, delegate packs, accommodation, meals, transfers, activities, game day logistics and planning, staffing, merchandise, administration, post event debrief and evaluation.


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Created various 6 Nations hospitality packages for Toshiba UK. Handled all details and logistics including ticket distribution, travel, f&b, guest itineraries, staffing and onsite match day co-ordination.

